Dr. Soye SHIN 

Assistant Professor

Qualifications: Ph.D
Email: syshin@duke-nus.edu.sg
Contact: 66013319

Brief Biography:

Dr. Soye Shin is an Assistant Professor in Health Services and Systems Research, Duke-NUS. She received her PhD in Agricultural and Applied Economics from the University of Georgia, USA, in 2019. Broadly, she is interested in examining factors around individuals’ decision-making and how the resulting knowledge can be used to enhance the welfare of communities including marginalized groups. She had extensive experience with conducting fieldwork and applying both economic theory and econometrics techniques to secondary data in order to answer interesting research questions such as the effects of risk preferences on insurance demand, welfare effects of non-alcoholic beverage quality, nutrition intake sensitivity to food price and income changes. At Duke-NUS, she is leveraging these skillsets to better understand the multifaceted mechanisms underlying individual health-related behavior and provide scientific evidence for improving population health. Many of her studies involve randomized trials to test promising interventions aimed at improving diet quality that include taxes, labels, and behavioral nudges such as social norms, financial incentives that leverage loss aversion tendency, real-time feedback and showing healthier products upfront to shoppers, using a fully functional online grocery store that she developed with her colleagues. These studies have been published in high-impact journals. Some of the ongoing research include the evaluation of the Singapore new beverage label (Nutri-Grade), choice architecture designs to encourage water consumption, investigating socioeconomic disparities in diet quality, and building Singapore microsimulation model to assess the impact of food policies on diet quality and health outcomes, which will provide important policy implications for Singapore’s population health policies through improved diet quality.